advertising

What I clicked on:

Why I clicked on it:

• I’ve been both the tapper and the tapped, and it is absolutely hugely distracting
• What would a solution like this mean?
• Is this a competitor with Slack? I love Slack.

What I found:

• landing page: learn.getguru.com (note: this page has changed, so these bullet points apply to the old version)
• UTM parameter campaign=twitter-retargeting
• headline, 2 buttons: see guru in action, get started now
• statement of the problem – reasons your team needs guru
• 4 reasons your team “will adopt guru” (powerful priming language right there)
• context section – how it works with a “watch a demo” button
• customer logos
• testimonials
• get started now (“or see pricing” in tiny font)

Takeaways:

• lots of conversion points
• clear expression of value prop
• priming language is powerful
• validation with customer logos and testimonials
• overall persuasive flow